Evolution Of E-Commerce Logistics & Supply Chains

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Did you know that roughly 50% of consumers consider free shipping as the number one purchasing factor when shopping online? E-commerce logistics and supply chain has become the focal point for freight shipping companies today.It is changing the way goods are moved from manufacturers to retailers and consumers. Therefore, whether you are fulfilling your orders through your own warehouse or using a fulfillment center, understanding the e-commerce landscape in your market segment is the key to success.

The difference between the profit and loss for many retailers depends upon their supply chains. Therefore it is essential for retailers of all sizes to recognize that their back end supply chain is the key to win customers in this digital age. The pressure on the e-retail chain comes from the type of shoppers who order goods online. However, logistics plays an even greater role in these supply chains. There is burden of last minute delivery on the e-retailer where in a generic scene you would drive to the store and pick up the item.


Realizing the importance of logistics, many online retailers have set up their own companies or are moving in this direction instead of hiring third – party logistics warehouse services and international freight shipping companies. This pressure advances in customer focused technology and greater geographical coverage resulting from the e-commerce.


Seamless integration of technology where shopping carts are connected via API, web xml or some other connection to transportation management system so shoppers get the exact quote of shipping larger items and vice versa.

It includes activities as below to accomplish successful delivery of goods and services across the world:


  • Ability to organize and track the shipment from time to time
  • a) Online status and billing
  • b) Online dispatch of invoice
  • c) Auto reminder for payments
  • d) Information systems report
  • e) Online alerts for critical information via texts or emails, etc.

The evolution of e-commerce shipping and logistics has however allowing customers more control over the delivery process than before.


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